The Organising Committee
l-r: Dr Kathy Hamilton, Dr Matthew Alexander, Prof Spiros Gounaris, Dr Maria Karampela, Dr Ewelina Lacka
Established in 1971, the Department of Marketing is one of the oldest and largest marketing departments in Europe and today, it is home to more than a thousand students. Among the leaders in marketing education in the UK, we consistently obtain strong results in external league tables such as the Complete University Guide and the National Student Survey. We also seek to promote an interdisciplinary approach in Marketing education and as a result we are among the first European Marketing Departments that have joined efforts with our Faculty of Engineering to promote an innovative post graduate program that addresses the challenges of managing innovation from the perspective of both Marketing and Engineering. At the same time, we have a vibrant and high quality research culture that produces outputs that are significant to business and management practitioners as well as to policy makers. These features contributed to our award of ‘UK Business School of the Year’ at the Times Higher Education Awards 2016 when we were commended for outstanding overall performance and an innovative and entrepreneurial outlook.
Members of the Organising Committee
Dr Matthew Alexander’s research is focused within the services domain around the complementary concepts of Service Dominant Logic, value co-creation and customer engagement. Within this domain he has a particular focus on the behavioural manifestations of engagement and their impact within society. Matthew’s expertise spans a range of methodologies and has been published in academic journals including the Journal of Service Research, Journal of Travel Research and the European Journal of Marketing.
Dr Maria Karampela joined the Department of Marketing as a Lecturer in Marketing after completing her PhD in the University of Edinburgh. Her primary research interests revolve around branding, consumer-brand relationships, as well as international marketing strategies in the context of micro and small-medium enterprises. Maria’s research expertise spans across a variety of both qualitative and quantitative methodologies.
Dr. Ewelina Lacka’s research focuses on digital technologies adoption and use as well as the analysis of user-generated data. She has published in academic journals including Industrial Marketing Management journal, Production Operations Management, International Journal of Production Research. Ewelina has served as an editor of a book published by Springer in 2014; ‘E-commerce platform acceptance; suppliers, retailers and consumers’.
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