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Tracks & Track ChairsAdvertising, Promotion & Marketing Communications
... invites papers which aim to contribute to the general understanding of the effect of these marketing instruments on consumers, and the processes that are underlying these effects, regardless of methodology. If your research is about a topic that is usually considered for publication in the International Journal of Advertising or the Journal of Advertising, this is the right track for your work even if you do not consider submitting your work to that journal. Chairs
Prof Maggie Geuens, Ghent University Prof John Pracejus, University of Alberta
Business-To-Business Marketing & Supply Chain Management
... invites papers that study transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. B2B marketing (a.k.a. industrial marketing) encompasses the marketing of business experiences, ideas, services, products and any combination of such offerings as well as reseller phenomena with domestic and/or global perspectives. Business marketing phenomena occur with all transactions, exchanges and relationships between any dyad involving organizations, institutions or resellers and, within / among social networks. If your research is about a topic that is usually considered for publication in Industrial Marketing Management or the Journal of Business to Business Marketing, this is the right track for your work, even if you do not consider submitting your work to that journal. Many of the authors in this track would consider the Journal of Marketing as their primary target journal.
Chairs
Prof. Michael Kleinaltenkamp, Freie Universität Berlin Prof Adam Lindgreen, Copenhagen Business School
Consumer Behaviour ... invites papers which aim to contribute to the general understanding of consumers and
consumption, regardless of methodology. If your research is about a topic that is usually considered for publication in the Journal of Consumer Research or the Journal of Consumer Psychology, this is the right track for your work even if you do not consider submitting your work to those journals. Chairs
Prof. Bob Fennis, University of Groningen Dr Katherine Duffy, University of Glasgow
Prof. Amanda J. Broderick, Newcastle University London Digital Marketing
... invites papers that aim to contribute to the discourse shaping the growing field of digital, interactive, and direct marketing environments. If your research is about a topic that is usually considered for publication in the Journal of Interactive Marketing, this is the right track for your work even if you do not consider submitting your work to that journal.
Chairs
Dr Sergios Dimitriadis, Athens University of Economics and Business Dr. Lorena Blasco, ESCP Europe
Innovation & New Product and Service Developments
... invites papers that seek to advance our theoretical and managerial knowledge of product and service development, by studying factors that affect the success of product and service innovation in the organization's external and internal environments. The research can be located in the consumer, business-to-business, or institutional domains, and use any type of quantitative or qualitative methodology. If your research is about a topic that is usually considered for publication in the Journal of Product Innovation Management, this is the right track for your work even if you do not consider submitting your work to that journal. Chairs Exporting & International Marketing Chairs Prof Anne Marie Doherty, University of Strathclyde Prof Matthew Robson, Leeds University
Marketing Education
... invites papers which aim to contribute to the development of marketing education. If you are considering to submit your work to journals like the Journal of Marketing Education, Marketing Education Review or Journal for Advancement of Marketing Education, this is the right track for your work even if you do not consider submitting your work to that journal. Chairs
Prof David Ross Brennan, University of Hertfordshire
Dr Michael Harker, University of Strathclyde
Marketing for SMEs
...invites conceptual and empirical papers which aim to contribute to the general understanding of marketing for micro and small-medium sized businesses using any applicable methodology. The track welcomes submissions of ‘cutting edge’ research that highlights and disseminates new, emergent and controversial topics of marketing for entrepreneurial and small businesses. Typical outlets for this work are general purpose marketing journals, or journals like the International Small Business Journal, the Journal of Small Business Management, or the Journal of Small Business and Entrepreneurship. If your research is about a topic that is usually considered for publication in such journals, this is the right track for your work even if you do not consider submitting your work to them. Chairs
Prof Nikolaos Tzokas, University of Plymouth
Dr. Juliette Wilson, University of Strathclyde
Marketing in Emerging and Transition Economies
... invites papers aiming to understand how marketing operates in emerging and transitional economies, and how it is affected by and influences the economic performance, prospects and problems of these economies. There are currently no specific marketing journals associated with the content of this track; the research often finds its place in international marketing journals or in specialized volumes. Chairs
Dr. Winfred Onyas, University of Leicester Dr Ronika Chakrabarti, Lancaster University Marketing Strategy
... invites papers studying all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives. This research is typically published in general marketing journals, more specifically the Journal of Marketing, but may also finds its way to journals in the strategy field. Chairs
Prof John Cadogan, Loughborough University Dr. Kalliopi Chatzipanagiotou, University of Glasgow
Marketing Theory and New Paradigms
... invites papers offering new theory that represent a significant departure from traditional ways of thinking about marketing phenomena. The typical home for these papers is the Journal of Marketing, but can also be found in specialized journals like Marketing Theory or the AMS Review. Chairs
Prof Enrique Bigne, University of Valencia Prof Rod Brodie, The University of Auckland
Methods, Modelling & Marketing Analytics
... invites papers using mathematical techniques to build models that help us understand marketing phenomena, models that offer decision support for marketing actions, and quantitative measures and analysis techniques to extract information from traditional and new data sources that are available to marketing researchers. If your research is about a topic that is usually considered for publication in the Marketing Science, the marketing section of Management Science, or Quantitative Marketing and Economics, this is the right track for your work even if you do not consider submitting your work to these journals. Chairs
Prof George Baltas, Athens University of Economics and Business
Prof. Maarten Gijsenberg, University of Groningen
Pricing
... invites scholarly research that aims to contribute to the marketing discipline's current understanding of price effects on buyer behavior. The track welcomes all methodological approaches (experimental, analytical, etc.) and is open to any unit of analysis (e.g., consumer attitudes and behavior, firm strategy, measurement of willingness to pay). There is no particular marketing journal associated with the content of this track; all general purpose journals could be interested in publishing research on pricing.
Chairs
Dr. Felix Eggers, University of Groningen
Dr Mark Friesen, University of St. Gallen
Product and Brand Management
... invites papers studying the analysis and planning on how a brand is positioned in the market, how the brand helps create a relationship or a connection between a company's product and emotional perception of the customer , and how it can help to fulfill customer expectations and consistent customer satisfaction. Typical outlets for this work are general purpose marketing journals, the Journal of Product & Brand Management, or the Journal of Brand Management. Chairs
Prof George Christodoulides, Birbeck University of London
Prof. Cleopatra Veloutsou, University of Glasgow
Public Sector and Non-Profit Marketing
... invites papers studying all aspects of marketing as applied in contexts other than that of the typical profit-oriented organization, with particular reference to marketing practice in, for example, nonprofit organizations, pressure groups, charities, political parties, municipal administrations etc. The objectives of this activity could include fundraising, changing attitudes and behaviour with regard to social issues, marketing public services, marketing places, marketing particular points of-view etc. If your research is about a topic that is usually considered for publication in the Journal of Public Policy and Marketing, the Journal of Nonprofit and Voluntary Sector Marketing and the Journal of Macromarketing, this is the right track for your work even if you do not consider submitting your work to that journal. Chairs
Dr. Rita Kottasz, Kingston University
Dr. May Seitanidi, University of Kent
Relationship Marketing
... invites conceptual and empirical papers which aim to contribute to the general understanding of building, developing, maintaining, and enhancing successful relational exchanges using any applicable methodology. If your work relates to topics such as customer acquisition, retention, relationship expansion, customer lifetime value, customer engagement, and similar topics, this is the right track for your work. There is no particular marketing journal associated with the content of this track; all general purpose journals could be interested in publishing research on relationship marketing. Chairs
Prof Manfred Krafft, University of Münster
Dr. Javier Sese, University of Saragossa
Retailing & Omni-Channel Management ... invites papers studying all aspects of retailing, regardless of methodology, including the management of retailing, consumer response to retailing , the supply chains and distribution channels that serve retailers, the relationships between retailers and members of the supply channel, and all forms of direct marketing and emerging electric markets to households. If your research is about a topic that is usually considered for publication in the Journal of Retailing or the Journal of Retailing and Consumer Services, this is the right track for your work even if you do not consider submitting your work to those journals.
Chairs Prof Heiner Evanschitzky, Aston University Prof. David Woisetschläger, TU Braunschweig
Sales Management and Personal Selling … invites papers that deal with new issues, topics, methodologies, theories, concepts, tools, models or applications in sales and selling. If your research is about a topic that is usually considered for publication in the Journal of Personal Selling and Sales Management , this is the right track for your work even if you do not consider submitting your work to that journal.
Chairs
Prof Nick Lee, Warwick Business School
Prof. George Avlonitis, University of Strathclyde & AUEB
Services Marketing … invites papers which focus, regardless of methodology, on the distinctive characteristics of services and how they affect both consumer behavior and marketing strategy. If your research is about a topic that is usually considered for publication in the journals like the Journal of Service Research or the Journal of Services Marketing, this is the right track for your work even if you do not consider submitting your work to those journals.
Chairs
Prof Alan Wilson, University of Strathclyde
Prof Martina González-Gallarza, University of Valencia
Social Responsibility & Ethics
… invites papers which aim to contribute to the general understanding of ethical and moral aspects of consumption and marketing, regardless of methodology. If your research is about a topic that is usually considered for publication in the journals like the Journal of Business Ethics or the Journal of Public Policy and Marketing, this is the right track for your work even if you do not consider submitting your work to those journals. Chairs
Prof. Louise Hassan, Bangor Business School
Dr. Achilleas Boukis, University of Sussex
Tourism Marketing
… invites papers studying the efforts of the national or local tourist bodies and/or the businesses in the tourism sector to achieve growth in tourism by maximizing the satisfaction of tourists. The tourism product includes all the experiences of a tourist from when he leaves his home to when he returns, and the research can look at these experiences from the managerial side or the consumer point of view. If your research is about a topic that is usually considered for publication in journals like Annals of Tourism Research, Cornell Hospitality Quarterly, or Applied Geography this is the right track for your work even if you do not consider submitting your work to those journals. Chairs
Prof Dimitrios Buhalis, Bournemouth University
Prof Luisa Andreu, University of Valencia
Videography
...invites submissions that address the audiovisual character of marketing phenomena or innovative video-based approaches that advance the different marketing fields in new directions, but also videographic submissions relating but not limited to any of the other track themes. Chair
Prof Joonas Rokka, EM-Lyon
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EMAC is an association managed by In association with: In partnership with:
© 2017, EMAC |