47th EMAC Annual Conference

 

 

The Department of Marketing, Strathclyde Business School is one of the oldest and largest marketing departments in Europe. It has a reputation for impactful research benefiting a wide spectrum of stakeholders, including students, practitioners and policy makers. The department is proud to be home to a vibrant community of researchers who work collaboratively to generate internationally excellent research within and across key areas of marketing discipline.

In creating our theme we were inspired by Glasgow’s recognition of the role of people as being at the heart of any city and its ‘People Make Glasgow’ brand. By making the theme of EMAC 2018 “People Make Marketing” we not only tie our conference to its location but reflect the focus of our department on people who are committed to engaging in cutting-edge research, which can result in tangible benefits for education, business and the wider society. The conference theme highlights the role of people who make rigorous marketing research relevant in an increasingly dynamic and digitalised world. EMAC 2018 provides an opportunity to discuss how people and their research shape the marketing discipline now and prospects for impacting the discipline in the future. We look forward to welcoming you to Glasgow to explore how people make marketing creative and analytical, how people make marketing impactful and relevant, how people make marketing innovative and digital and how people make marketing global.

Follow us on Twitter and Facebook:

Twitter: @EMAC_2018
Facebook: https://www.facebook.com/EMAC-2018-1936780473312398  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Key dates

  • Paper Submission Deadline: 5th December 2017 15:00 CET Time
     
  • EMAC Doctoral Colloquim Submission Deadline: 24th January 2018 15:00 CET Time

    Submission page
     
  • Notification to Authors: as of 5th March 2018
     
  • Early Bird Registration Deadline: 16th April 2018